[{"data":1,"prerenderedAt":326},["ShallowReactive",2],{"api/learn-center-post-en-GB-what-is-an-initial-coin-offering-ico":3,"en-gb/learn/crypto-101/what-is-an-initial-coin-offering-ico-en-GB-seo":57,"footer-en-GB":62,"navigation-en-GB-learn-center":235,"api/learn-categories-en-GB":286},{"seo":4,"locale":28,"breadcrumbs":29,"excerpt":37,"featuredImage":38,"components":39,"title":5,"formattedPublishedAt":50,"geofencings":51,"category":52,"pagination":54,"campaignExternalId":8},{"title":5,"metaTitle":6,"metaDescription":7,"keywords":8,"metaRobots":8,"structuredData":9,"metaImage":10,"metaSocial":18,"canonicalURL":8,"localizations":19},"What is an Initial Coin Offering? (ICO)","What is an Initial Coin Offering? (ICO) - Bitstamp Learn Center","How do ICOs provide a way to raise the necessary funds, similar to stock’s IPOs? - Learn more on the Bitstamp Learn Center",null,{},{"url":11,"mime":12,"ext":13,"width":14,"height":15,"name":16,"alt":17},"bitstampImageUrl/1920x1080px_illustrations_learningcenter_83svg_064c217b74_d1112f1111.svg","image/svg+xml",".svg",192,108,"1920x1080px_illustrations_learningcenter_83svg_064c217b74.svg","",[],[20,23,26],{"pathname":21,"locale":22},"/learn/crypto-101/what-is-an-initial-coin-offering-ico/","en",{"pathname":24,"locale":25},"/es/learn/crypto-101/what-is-an-initial-coin-offering-ico/","es",{"pathname":27,"locale":28},"/en-gb/learn/crypto-101/what-is-an-initial-coin-offering-ico/","en-GB",[30,34],{"id":31,"text":32,"url":31,"asUrl":33},"/learn/crypto-101/","Crypto 101",true,{"id":35,"text":5,"url":27,"asUrl":36},"what-is-an-initial-coin-offering-ico",false,"\u003Cp>An \u003Cstrong>Initial Coin Offering (ICO)\u003C/strong> is a popular way of raising funds for cryptocurrency-related startups. An ICO is the first time a new cryptocurrency is offered for sale. It is the equivalent of a stock’s IPO (initial public offering).\u003C/p>\n",{"url":11,"mime":12,"ext":13,"width":14,"height":15,"name":16,"alt":17},[40],{"component":41,"props":42,"content":43,"secondaryContent":47,"ctas":48,"secondaryCtas":49,"ctasNoMarginTop":36},"section.full-text",{"centered":36,"withoutSectionContainer":36},{"text":44,"width":45,"align":46},"\u003Cp>An \u003Cstrong>Initial Coin Offering (ICO)\u003C/strong> is a popular way of raising funds for cryptocurrency-related startups. An ICO is the first time a new cryptocurrency is offered for sale. It is the equivalent of a stock’s IPO (initial public offering).\u003C/p>\n\u003Cp>ICOs are a concept similar to crowdfunding. Someone presents an idea for a project and advertises it in an attempt to attract investors. If you like their idea, you can buy the coins or tokens in advance, paying with already-established cryptocurrencies or (less commonly) with traditional currencies. This funds the project and enables the team to develop their design. If it is successful, the coins rise in value and the original investors make a profit.\u003C/p>\n\u003Ch3>ICO Essentials\u003C/h3>\n\u003Cul>\n\u003Cli>An alternative method of raising funds for a start-up.\u003C/li>\n\u003Cli>The team presents their project in a whitepaper.\u003C/li>\n\u003Cli>The ICO is launched and coins are sold to the public.\u003C/li>\n\u003Cli>Gathered funds allow the project to enter its main development stage.\u003C/li>\n\u003Cli>Development is complete and the coins become useful and potentially valuable.\u003C/li>\n\u003C/ul>\n\u003Ch2>The idea of crowdfunding\u003C/h2>\n\u003Cp>It’s difficult for a startup company to make a breakthrough in any market, and the cryptocurrency market is no exception. Many clever ideas and innovations never see the light of day. The people behind them don’t have the funds necessary to develop the technology on their own and can’t find an investor who would support them.\u003C/p>\n\u003Cp>Instead of one major investor, this system provides numerous smaller-scale investors.\u003C/p>\n\u003Cp>Crowdfunding is an alternative to the traditional financing of start-ups. It bypasses large investors and markets the project straight to the general public. Whoever believes in the potential of what the company is offering can invest money to help the team develop their idea.\u003C/p>\n\u003Ch2>The ICO spin on crowdfunding\u003C/h2>\n\u003Cp>The concept of initial coin offerings is similar to crowdfunding. A team comes up with an idea for a cryptocurrency-related project. Then they need to get enough money to develop their idea. Instead of (or alongside) trying to court investment from a venture capital fund (as most traditional start-ups do), these teams publicly announce their idea and allow almost anyone to invest.\u003C/p>\n\u003Cp>During an ICO, it is possible to buy coins of the new cryptocurrency at a predetermined price. This is the first time anyone can buy the new currency. The idea is that the price of the coins will increase as time passes and the investors, or \u003Cstrong>backers\u003C/strong>, will profit from that.\u003C/p>\n\u003Cp>However, the coins don’t exist yet or are distributed in a locked-down state, so the backers can’t use them immediately. The coins only become usable after the development process is over. In case the ICO fails to gather enough funds, the new cryptocurrency is usually not created (or completed) at all and backers get their money returned to them.\u003C/p>\n\u003Cp>The details of an ICO are normally specified in a \u003Cstrong>whitepaper\u003C/strong>, a document that outlines the idea and the plans of the developers. The whitepaper can contain everything from the type and the amount of funds necessary to complete the project, and the technical details on what their product strives to achieve, to the conditions under which the funds can be returned if the ICO fails.\u003C/p>\n\u003Ch2>The stages of an ICO\u003C/h2>\n\u003Cp>ICOs have several stages, not all of which are fully open to the public.\u003C/p>\n\u003Cp>An ICO begins with a \u003Cstrong>private sale\u003C/strong>. This usually takes place behind closed doors, a few months before the ICO is open to the public. During this stage, the team tries to collect money to be spent for marketing and funding the next stages of the ICO. Since the project is not yet on its feet and many things have to be handled manually, they try to avoid a multitude of small investors and usually create an investment threshold (say, 1000 USD).\u003C/p>\n\u003Cp>The next stage is the \u003Cstrong>presale\u003C/strong>. By this stage, the funding process has been somewhat automated and manual work reduced. The ICO is now open to the public, but investing is still not available to everyone. The team makes a selection, usually based on know-your-customer filters, or even a random selection, in order to prevent overcrowding. The presale itself can be split into multiple phases. The price of the coins increases with every phase.\u003C/p>\n\u003Cp>After that, it is finally time for the \u003Cstrong>crowdsale\u003C/strong>. During the crowdsale, investors may need to be whitelisted and can be required to submit a KYC form. This is necessary to comply with regulations (such as anti-money-laundering policies and anti-terrorist prevention measures).\u003C/p>\n\u003Ch2>Avoiding ICO dangers and scams\u003C/h2>\n\u003Cp>Not all ICOs are stories of success, neither for the developers, nor for the investors. One of the biggest advantages and, at the same time, the main drawback of an ICO is its unregulated status in many countries around the world. This means that the team behind it enjoys the freedom to develop their project as they see fit. On the other hand, it gives no guarantees to those funding it.\u003C/p>\n\u003Cp>Unfortunately, there have been numerous occasions when developers did not follow through with the vision presented in the whitepaper, or entirely failed to deliver the product. The backers were left with worthless and useless coins or, worse yet, nothing at all. Some fraudulent “developers” never planned to release the product in the first place and vanished when the ICO was completed.\u003C/p>\n\u003Cp>To avoid these problems, contemporary ICOs are based on blockchains that support \u003Cstrong>\u003Ca href=\"/en-gb/learn/crypto-101/what-are-smart-contracts/\">smart contracts\u003C/a>\u003C/strong>. These \u003Ca href=\"/en-gb/learn/crypto-101/how-do-smart-contracts-work/\">contracts function\u003C/a> as a hard-coded safety mechanism. They make it possible to specify the conditions under which investments will be returned, should the development team fail to deliver.\u003C/p>\n\u003Ch2>Thinking about investing in an ICO?\u003C/h2>\n\u003Cp>In the modern cryptocurrency environment, most startups raise money through ICOs. If you want to invest in fresh businesses, you can become an ICO backer. But most ICOs only accept investments in other cryptocurrencies. Established coins like ether (\u003Ca href=\"/en-gb/learn/cryptocurrency-guide/what-is-ethereum-eth/\">Ethereum\u003C/a>) or \u003Ca href=\"/en-gb/learn/cryptocurrency-guide/what-is-bitcoin-btc/\">bitcoins\u003C/a> are usually used for this purpose.\u003C/p>\n\u003Cp>To get BTC or ETH, you’ll have to buy them at an exchange that will allow you to trade traditional money for cryptocurrencies, such as Bitstamp by Robinhood. You can \u003Ca href=\"/onboarding/register/account-type\" rel=\"nofollow\">register your account for free\u003C/a>.\u003C/p>\n\u003Chr>\n\u003Cp>This webpage has been approved as a financial promotion by Bitstamp UK Limited which is registered with the UK’s Financial Conduct Authority. Please read the \u003Ca href=\"/legal/risk-warning/\" rel=\"nofollow\">Risk Warning Statement\u003C/a> before investing. Cryptoassets and cryptoasset services are not regulated by the Financial Conduct Authority. You are unlikely to be protected if something goes wrong. Your investment may go down as well as up. You may be liable to pay Capital Gains Tax on any profits you earn.\u003C/p>\n","full","left",{"text":17},[],[],"July 29th, 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Kingdom",{},{},{"title":195,"content":17,"items":196},"Contact",[197,202,206,210,214,218,223,228],{"noFollow":36,"isExternal":36,"name":198,"value":199,"isEmail":36,"isPhoneNumber":36,"isText":36,"showOnDesktop":33,"showOnMobile":33,"attachment":200,"geofencings":201},"Customer 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20 3868 9628","+442038689628",{},{},{"noFollow":36,"isExternal":36,"name":224,"value":225,"isEmail":36,"isPhoneNumber":33,"isText":36,"showOnDesktop":33,"showOnMobile":33,"attachment":226,"geofencings":227},"+1 800 712 5702","+18007125702",{},{},{"noFollow":36,"isExternal":36,"name":229,"value":230,"isEmail":36,"isPhoneNumber":33,"isText":36,"showOnDesktop":33,"showOnMobile":33,"attachment":231,"geofencings":232},"+352 20 88 10 96","+35220881096",{},{},"\u003Cp>Please read the general \u003Ca href=\"/legal/risk-warning/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Risk Warning\u003C/a>, and \u003Ca href=\"/legal/uk-investment-risk-warning/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Risk Summary\u003C/a> for UK residents before investing in crypto-assets. \u003C/p>\n\u003Cp>Crypto-assets services are provided by the following Bitstamp legal entities depending on client residency: (1) Bitstamp Europe S.A., which is authorized by the Commission de Surveillance du Secteur Financier (CSSF) in Luxembourg as a payment institution (licence number Z00000012) and crypto-asset service provider (licence number N00000003); Registered address: 40, avenue Monterey, L-2163 Luxembourg, Grand Duchy of Luxembourg; Registration number: B196856; (2) Bitstamp UK Ltd., which is registered with the Financial Conduct Authority (FCA) in the UK for the provision of certain cryptoassets activities under the Money Laundering Regulations (Firm Reference Number 978690); Registered address: 5 New Street Square, EC4A 3TW London, United Kingdom; Registration number: 14174243; (3) Bitstamp Ltd.with its registered address at 5 New Street Square, EC4A 3TW London, United Kingdom and registration number: 8157033; (4) Bitstamp Global Ltd., which is registered as a Virtual Asset Service Provider in the British Virgin Islands and is supervised by the British Virgin Islands Financial Services Commission (FSC); Registered address: Floor 4, Banco Popular Building, Road Town, Tortola VG1110, British Virgin Islands; Registered number: 2086429; and (5) Bitstamp Asia Pte Ltd, which is authorized by the Monetary Authority of Singapore (MAS) as a major payment institution (licence number PS20200667); Registered address: 63 Chulia Street, OCBC Centre East, #15-01, Singapore 049514; Registered number: 202016687K;\u003C/p>\n\u003Cp>Virtual currency services to US residents are provided by Bitstamp USA, Inc., which is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Licensed as a Money Transmitter by the New York State Department of Financial Services. Review a \u003Ca href=\"/legal/usa-inc/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">list of its licenses and other registrations\u003C/a> (NMLS number \u003Ca href=\"https://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/1905429\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">1905429\u003C/a>) for more information; Registered address: 85 Willow Road, Menlo Park, CA 94025, United States of America; Registered number: 5481543.\u003C/p>\n\u003Cp>Investment services with regards to trading in crypto derivatives are provided by Bitstamp Financial Services Ltd., which is authorized and supervised by the Slovenian Securities Market Agency (ATVP) as a MiFiD investment firm. Trading crypto derivatives carries significant risks and may result in substantial losses. Please trade responsibly and ensure you understand the associated risks. You can find more about the risks \u003Ca href=\"/legal/financial-services/general-terms-and-conditions/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">here\u003C/a>. To help you understand the risks involved we have put together a series of \u003Ca href=\"/derivatives/key-information-documents/\" target=\"_blank\" rel=\"noopener noreferrer\">Key Information Documents (KIDs)\u003C/a> highlighting the risks and rewards related to each derivatives contract. Crypto derivatives trading is not available to customers in the US, Canada, Japan and some other countries. Bitstamp Financial Services Ltd. does not provide crypto-asset services.\u003C/p>\n\u003Cp>To find out more about which Bitstamp entity you receive services from, please check the Profile/My information in your Bitstamp account. You can read more about our legal terms, policies and disclosures \u003Ca href=\"/legal/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">here\u003C/a>.\u003C/p>\n","\u003Cp>All rights reserved © 2026 Bitstamp by Robinhood. \u003Ca href=\"https://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/1905429\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">NMLS #1905429\u003C/a>\u003C/p>\n",{"items":236,"ready":33,"platformButtonText":282,"backButtonText":283,"logInButtonText":284,"signUpButtonText":285},[237,242,248,251,255,260,265,268,273,278],{"headerName":238,"sidemenuName":119,"url":239,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":240,"submenu":241,"tag":17},"Institutions","/en-gb/institutional-trading/",{},[],{"headerName":243,"sidemenuName":243,"url":244,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":245,"submenu":246,"tag":247},"Derivatives","/perpetual-futures/",{},[],"NEW",{"headerName":134,"sidemenuName":134,"url":135,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":249,"submenu":250,"tag":17},{},[],{"headerName":252,"sidemenuName":252,"url":107,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":253,"submenu":254,"tag":17},"Mobile App",{},[],{"headerName":256,"sidemenuName":256,"url":257,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":258,"submenu":259,"tag":17},"Markets","/markets/",{},[],{"headerName":261,"sidemenuName":261,"url":262,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":263,"submenu":264,"tag":17},"Earn Stake","/en-gb/crypto-staking/",{},[],{"headerName":111,"sidemenuName":111,"url":112,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":266,"submenu":267,"tag":17},{},[],{"headerName":269,"sidemenuName":269,"url":270,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":271,"submenu":272,"tag":17},"Blog","https://blog.bitstamp.net/",{},[],{"headerName":274,"sidemenuName":274,"url":275,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":276,"submenu":277,"tag":17},"Learn","/learn/",{},[],{"headerName":279,"sidemenuName":279,"url":107,"noFollow":36,"showInHeader":36,"showInSidemenu":33,"geofencings":280,"submenu":281,"tag":17},"Get Bitstamp by Robinhood app",{},[],"Go to platform","Back","Log in","Get started",[287,291,295,298,302,306,310,314,318,322],{"title":288,"url":289,"geofencings":290},"Blockchain technology","/en-gb/learn/blockchain/",{},{"title":292,"url":293,"geofencings":294},"Company profiles","/en-gb/learn/company-profiles/",{},{"title":32,"url":296,"geofencings":297},"/en-gb/learn/crypto-101/",{},{"title":299,"url":300,"geofencings":301},"Crypto definitions","/en-gb/learn/crypto-definitions/",{},{"title":303,"url":304,"geofencings":305},"Crypto trading","/en-gb/learn/crypto-trading/",{},{"title":307,"url":308,"geofencings":309},"Cryptocurrency guide","/en-gb/learn/cryptocurrency-guide/",{},{"title":311,"url":312,"geofencings":313},"People profiles","/en-gb/learn/people-profiles/",{},{"title":315,"url":316,"geofencings":317},"Security","/en-gb/learn/security/",{},{"title":319,"url":320,"geofencings":321},"Tutorials","/en-gb/learn/bitstamp-tutorials/",{},{"title":323,"url":324,"geofencings":325},"Web3","/en-gb/learn/web3/",{},1775055475500]