[{"data":1,"prerenderedAt":330},["ShallowReactive",2],{"api/learn-center-post-en-GB-what-is-pepe":3,"en-gb/learn/cryptocurrency-guide/what-is-pepe-en-GB-seo":61,"footer-en-GB":66,"navigation-en-GB-learn-center":239,"api/learn-categories-en-GB":290},{"seo":4,"locale":28,"breadcrumbs":29,"excerpt":37,"featuredImage":38,"components":43,"title":5,"formattedPublishedAt":54,"geofencings":55,"category":56,"pagination":58,"campaignExternalId":8},{"title":5,"metaTitle":6,"metaDescription":7,"keywords":8,"metaRobots":8,"structuredData":9,"metaImage":10,"metaSocial":18,"canonicalURL":8,"localizations":19},"What is Pepe? (PEPE)","What is Pepe? (PEPE) - Cryptocurrency Guide","What is Pepe? How does PEPE work? Read our guide to the Pepe memecoin and start trading PEPE on Bitstamp by Robinhood – the original crypto exchange. ",null,{},{"url":11,"mime":12,"ext":13,"width":14,"height":15,"name":16,"alt":17},"bitstampImageUrl/What_is_Pepe_1png_8458cafd5a_6ef609167f.png","image/png",".png",1920,1080,"What_is_Pepe_1png_8458cafd5a.png","",[],[20,23,26],{"pathname":21,"locale":22},"/learn/cryptocurrency-guide/what-is-pepe/","en",{"pathname":24,"locale":25},"/es/learn/cryptocurrency-guide/what-is-pepe/","es",{"pathname":27,"locale":28},"/en-gb/learn/cryptocurrency-guide/what-is-pepe/","en-GB",[30,34],{"id":31,"text":32,"url":31,"asUrl":33},"/learn/cryptocurrency-guide/","Cryptocurrency guide",true,{"id":35,"text":5,"url":27,"asUrl":36},"what-is-pepe",false,"\u003Cp>Pepe is a memecoin that references one of the original, most popular, and controversial memes of the 2000s and 2010s: Pepe the Frog.\u003C/p>\n",{"url":39,"mime":40,"ext":41,"width":14,"height":15,"name":42,"alt":17},"bitstampImageUrl/what_is_pepesvg_a05323561e_ad50f5e4af.svg","image/svg+xml",".svg","what_is_pepesvg_a05323561e.svg",[44],{"component":45,"props":46,"content":47,"secondaryContent":51,"ctas":52,"secondaryCtas":53,"ctasNoMarginTop":36},"section.full-text",{"centered":36,"withoutSectionContainer":36},{"text":48,"width":49,"align":50},"\u003Cp>Pepe is a memecoin that references one of the original, most popular, and controversial memes of the 2000s and 2010s: Pepe the Frog.\u003C/p>\n\u003Cp>Memecoins are cryptocurrencies that are named after pop culture phenomena—especially internet memes. The first and arguably most famous of these is Dogecoin, which was created in 2013 and used a picture of a Shiba Inu as its symbol. Although memecoins are generally created as simple jokes or references, without complex features or economics, the hype that surrounds their existence can drive up their popularity (and prices) in hyper-volatile markets. They are therefore often the subjects of speculative trading.\u003C/p>\n\u003Cp>Pepe (PEPE) is one such token. Its creator(s) launched the token on the Ethereum blockchain with no partnerships, token sales, or complicated “tokenomics.” Ostensibly, this would allow anyone to buy, collect, or sell PEPE—and \u003Cem>only\u003C/em> to do those things, without any other functionality. Other than its inherent gimmick as a meme, PEPE has no use case.\u003C/p>\n\u003Ch2>What is the story behind the Pepe meme?\u003C/h2>\n\u003Cp>Pepe the Frog was introduced in 2005 by cartoonist Matt Furie as a character in his comic called \u003Cem>Boy’s Club.\u003C/em> Pepe was depicted as a large-mouthed, green amphibian who played video games and hung out with his friends. Although most may not recognise Furie’s original work, those who remember Internet culture from the 2000s and 2010s might have seen Pepe across social media. Soon, Pepe wore different expressions (“sad Pepe,” etc.) in different scenarios.\u003C/p>\n\u003Cp>However, as time wore on, Pepe began to have more controversial meanings across the web. By the mid-2010s, the meme had been accused of being co-opted by those with extreme, alt-right views, associating what had been an apolitical comic with white nationalism, antisemitism, racism, and other related ideologies. In response to these accusations, Furie began a campaign to reclaim Pepe, asserting in a \u003Cem>Time Magazine\u003C/em> opinion piece that “Pepe is \u003Cem>love\u003C/em>”. He began the #SavePepe movement on social media, and a documentary called \u003Cem>Feels Good Man\u003C/em> featuring Furie’s efforts was released at the Sundance Film Festival in 2020.\u003C/p>\n\u003Ch2>How was PEPE created and how is it used?\u003C/h2>\n\u003Cp>PEPE was launched as an ERC-20 token on the Ethereum blockchain in April 2023. The website that provided information about the token explicitly stated that it had no association with original Pepe the Frog creator Matt Furie. It quickly garnered the attention of the crypto community and, through a frenzy of thousands of users buying across the market, PEPE boasted a $500 million market capitalization within about two weeks of its creation. The creator(s) of PEPE is/are not known.\u003C/p>\n\u003Cp>The full maximum supply of PEPE was released upon its launch, totaling 420,690,000,000,000 tokens. It was originally available only in a Uniswap liquidity pool, but the token has since become tradable across both centralized and decentralized finance platforms. There is no use for PEPE other than collectability, trading, and speculation.\u003C/p>\n\u003Ch3>Conclusion\u003C/h3>\n\u003Cul>\n\u003Cli>\u003Cp>The Pepe coin (PEPE) is a memecoin that takes inspiration from the popular Pepe the Frog meme from the 2000s and 2010s.\u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>The Pepe meme has faced significant controversy since the mid-2010s, leading the cartoonist who created the character, Matt Furie, to mount a campaign to reclaim it. The Pepe cryptocurrency does not have any connection with Furie.\u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>As an Ethereum-based memecoin, PEPE can be collected and traded, but it does not have functionality beyond these simple uses.\u003C/p>\n\u003C/li>\n\u003C/ul>\n","full","left",{"text":17},[],[],"July 29th, 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20 3868 9628","+442038689628",{},{},{"noFollow":36,"isExternal":36,"name":228,"value":229,"isEmail":36,"isPhoneNumber":33,"isText":36,"showOnDesktop":33,"showOnMobile":33,"attachment":230,"geofencings":231},"+1 800 712 5702","+18007125702",{},{},{"noFollow":36,"isExternal":36,"name":233,"value":234,"isEmail":36,"isPhoneNumber":33,"isText":36,"showOnDesktop":33,"showOnMobile":33,"attachment":235,"geofencings":236},"+352 20 88 10 96","+35220881096",{},{},"\u003Cp>Please read the general \u003Ca href=\"/legal/risk-warning/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Risk Warning\u003C/a>, and \u003Ca href=\"/legal/uk-investment-risk-warning/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Risk Summary\u003C/a> for UK residents before investing in crypto-assets. \u003C/p>\n\u003Cp>Crypto-assets services are provided by the following Bitstamp legal entities depending on client residency: (1) Bitstamp Europe S.A., which is authorized by the Commission de Surveillance du Secteur Financier (CSSF) in Luxembourg as a payment institution (licence number Z00000012) and crypto-asset service provider (licence number N00000003); Registered address: 40, avenue Monterey, L-2163 Luxembourg, Grand Duchy of Luxembourg; Registration number: B196856; (2) Bitstamp UK Ltd., which is registered with the Financial Conduct Authority (FCA) in the UK for the provision of certain cryptoassets activities under the Money Laundering Regulations (Firm Reference Number 978690); Registered address: 5 New Street Square, EC4A 3TW London, United Kingdom; Registration number: 14174243; (3) Bitstamp Ltd.with its registered address at 5 New Street Square, EC4A 3TW London, United Kingdom and registration number: 8157033; (4) Bitstamp Global Ltd., which is registered as a Virtual Asset Service Provider in the British Virgin Islands and is supervised by the British Virgin Islands Financial Services Commission (FSC); Registered address: Floor 4, Banco Popular Building, Road Town, Tortola VG1110, British Virgin Islands; Registered number: 2086429; and (5) Bitstamp Asia Pte Ltd, which is authorized by the Monetary Authority of Singapore (MAS) as a major payment institution (licence number PS20200667); Registered address: 63 Chulia Street, OCBC Centre East, #15-01, Singapore 049514; Registered number: 202016687K;\u003C/p>\n\u003Cp>Virtual currency services to US residents are provided by Bitstamp USA, Inc., which is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Licensed as a Money Transmitter by the New York State Department of Financial Services. Review a \u003Ca href=\"/legal/usa-inc/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">list of its licenses and other registrations\u003C/a> (NMLS number \u003Ca href=\"https://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/1905429\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">1905429\u003C/a>) for more information; Registered address: 85 Willow Road, Menlo Park, CA 94025, United States of America; Registered number: 5481543.\u003C/p>\n\u003Cp>Investment services with regards to trading in crypto derivatives are provided by Bitstamp Financial Services Ltd., which is authorized and supervised by the Slovenian Securities Market Agency (ATVP) as a MiFiD investment firm. Trading crypto derivatives carries significant risks and may result in substantial losses. Please trade responsibly and ensure you understand the associated risks. You can find more about the risks \u003Ca href=\"/legal/financial-services/general-terms-and-conditions/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">here\u003C/a>. To help you understand the risks involved we have put together a series of \u003Ca href=\"/derivatives/key-information-documents/\" target=\"_blank\" rel=\"noopener noreferrer\">Key Information Documents (KIDs)\u003C/a> highlighting the risks and rewards related to each derivatives contract. Crypto derivatives trading is not available to customers in the US, Canada, Japan and some other countries. Bitstamp Financial Services Ltd. does not provide crypto-asset services.\u003C/p>\n\u003Cp>To find out more about which Bitstamp entity you receive services from, please check the Profile/My information in your Bitstamp account. You can read more about our legal terms, policies and disclosures \u003Ca href=\"/legal/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">here\u003C/a>.\u003C/p>\n","\u003Cp>All rights reserved © 2026 Bitstamp by Robinhood. \u003Ca href=\"https://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/1905429\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">NMLS #1905429\u003C/a>\u003C/p>\n",{"items":240,"ready":33,"platformButtonText":286,"backButtonText":287,"logInButtonText":288,"signUpButtonText":289},[241,246,252,255,259,264,269,272,277,282],{"headerName":242,"sidemenuName":123,"url":243,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":244,"submenu":245,"tag":17},"Institutions","/en-gb/institutional-trading/",{},[],{"headerName":247,"sidemenuName":247,"url":248,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":249,"submenu":250,"tag":251},"Derivatives","/perpetual-futures/",{},[],"NEW",{"headerName":138,"sidemenuName":138,"url":139,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":253,"submenu":254,"tag":17},{},[],{"headerName":256,"sidemenuName":256,"url":111,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":257,"submenu":258,"tag":17},"Mobile App",{},[],{"headerName":260,"sidemenuName":260,"url":261,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":262,"submenu":263,"tag":17},"Markets","/markets/",{},[],{"headerName":265,"sidemenuName":265,"url":266,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":267,"submenu":268,"tag":17},"Earn Stake","/en-gb/crypto-staking/",{},[],{"headerName":115,"sidemenuName":115,"url":116,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":270,"submenu":271,"tag":17},{},[],{"headerName":273,"sidemenuName":273,"url":274,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":275,"submenu":276,"tag":17},"Blog","https://blog.bitstamp.net/",{},[],{"headerName":278,"sidemenuName":278,"url":279,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":280,"submenu":281,"tag":17},"Learn","/learn/",{},[],{"headerName":283,"sidemenuName":283,"url":111,"noFollow":36,"showInHeader":36,"showInSidemenu":33,"geofencings":284,"submenu":285,"tag":17},"Get Bitstamp by Robinhood app",{},[],"Go to platform","Back","Log in","Get started",[291,295,299,303,307,311,314,318,322,326],{"title":292,"url":293,"geofencings":294},"Blockchain technology","/en-gb/learn/blockchain/",{},{"title":296,"url":297,"geofencings":298},"Company profiles","/en-gb/learn/company-profiles/",{},{"title":300,"url":301,"geofencings":302},"Crypto 101","/en-gb/learn/crypto-101/",{},{"title":304,"url":305,"geofencings":306},"Crypto definitions","/en-gb/learn/crypto-definitions/",{},{"title":308,"url":309,"geofencings":310},"Crypto trading","/en-gb/learn/crypto-trading/",{},{"title":32,"url":312,"geofencings":313},"/en-gb/learn/cryptocurrency-guide/",{},{"title":315,"url":316,"geofencings":317},"People profiles","/en-gb/learn/people-profiles/",{},{"title":319,"url":320,"geofencings":321},"Security","/en-gb/learn/security/",{},{"title":323,"url":324,"geofencings":325},"Tutorials","/en-gb/learn/bitstamp-tutorials/",{},{"title":327,"url":328,"geofencings":329},"Web3","/en-gb/learn/web3/",{},1777532334491]