[{"data":1,"prerenderedAt":330},["ShallowReactive",2],{"api/learn-center-post-en-GB-what-is-the-ethereum-name-service-ens":3,"en-gb/learn/cryptocurrency-guide/what-is-the-ethereum-name-service-ens-en-GB-seo":61,"footer-en-GB":66,"navigation-en-GB-learn-center":239,"api/learn-categories-en-GB":290},{"seo":4,"locale":28,"breadcrumbs":29,"excerpt":37,"featuredImage":38,"components":43,"title":5,"formattedPublishedAt":54,"geofencings":55,"category":56,"pagination":58,"campaignExternalId":8},{"title":5,"metaTitle":6,"metaDescription":7,"keywords":8,"metaRobots":8,"structuredData":9,"metaImage":10,"metaSocial":18,"canonicalURL":8,"localizations":19},"What is the Ethereum Name Service (ENS)?","What is the Ethereum Name Service? (ENS) | Bitstamp by Robinhood","What is the Ethereum Name Service? How does ENS work? Read our guide to the popular blockchain naming system and start trading ENS on Bitstamp by Robinhood – the original crypto exchange.",null,{},{"url":11,"mime":12,"ext":13,"width":14,"height":15,"name":16,"alt":17},"bitstampImageUrl/What_is_Ethereum_Name_Service_ENS_1png_2f747207f0_12efe42c79.png","image/png",".png",192,108,"What_is_Ethereum_Name_Service_ENS_1png_2f747207f0.png","",[],[20,23,26],{"pathname":21,"locale":22},"/learn/cryptocurrency-guide/what-is-the-ethereum-name-service-ens/","en",{"pathname":24,"locale":25},"/es/learn/cryptocurrency-guide/what-is-the-ethereum-name-service-ens/","es",{"pathname":27,"locale":28},"/en-gb/learn/cryptocurrency-guide/what-is-the-ethereum-name-service-ens/","en-GB",[30,34],{"id":31,"text":32,"url":31,"asUrl":33},"/learn/cryptocurrency-guide/","Cryptocurrency guide",true,{"id":35,"text":5,"url":27,"asUrl":36},"what-is-the-ethereum-name-service-ens",false,"\u003Cp>The Ethereum Name Service (ENS) is a system that allows users to create human-readable names representing addresses on the Ethereum blockchain.\u003C/p>\n",{"url":39,"mime":40,"ext":41,"width":14,"height":15,"name":42,"alt":17},"bitstampImageUrl/What_is_Ethereum_Name_Service_ENS_svg_361a9c0cf8_0e6c7339eb.svg","image/svg+xml",".svg","What_is_Ethereum_Name_Service_ENS_svg_361a9c0cf8.svg",[44],{"component":45,"props":46,"content":47,"secondaryContent":51,"ctas":52,"secondaryCtas":53,"ctasNoMarginTop":36},"section.full-text",{"centered":36,"withoutSectionContainer":36},{"text":48,"width":49,"align":50},"\u003Cp>The Ethereum Name Service (ENS) is a system that allows users to create human-readable names representing addresses on the Ethereum blockchain.\u003C/p>\n\u003Cp>The Internet uses the Domain Name Service (DNS) to associate data with simple, easy-to-remember \u003Cstrong>domain names\u003C/strong>. For instance, users can navigate to the “\u003Ca href=\"http://www.bitstamp.net%E2%80%9D\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.bitstamp.net”\u003C/a> domain name instead of using the complex string of numbers that constitute Bitstamp by Robinhood’s IP addresses. Your phone’s contacts app provides a similar service: you can type in a friend’s name to make a call instead of remembering every single friend’s phone number.\u003C/p>\n\u003Cp>Using smart contracts, the Ethereum Name Service (ENS) brings similar functionality to the Ethereum blockchain. Users may obtain a \u003Cstrong>.eth\u003C/strong> domain name that associates with their Ethereum addresses, making it easier to navigate to their own wallets, input their addresses into decentralized applications (dapps) or exchanges, and provide a simpler way for other users to transact with them.\u003C/p>\n\u003Cp>ENS names exist as non-fungible tokens (NFTs) on the Ethereum blockchain, leading to some crypto users collecting .eth names that they believe to be valuable. This drove upwards of 20,000 weekly sales in mid-2021. Since its launch in 2017, more than 2.5 million names have been registered using ENS.\u003C/p>\n\u003Cp>In order to govern the system, ENS uses a decentralized autonomous organization (DAO) comprised of holders of its ENS token. Token holders can vote on proposals that guide how ENS operates, setting how names are registered and how the community treasury directs its funds.\u003C/p>\n\u003Ch2>How was the Ethereum Name Service developed?\u003C/h2>\n\u003Cp>ENS was not the first blockchain-based naming service, despite its now-widespread popularity and recognizability as the leader on Ethereum. Namecoin, launched in 2011 as a fork of Bitcoin, provided the framework for blockchain transactions among addresses that touted “.bit” domain names, but it never garnered broad appeal.\u003C/p>\n\u003Cp>However, Namecoin was inspiration for the later development of a similar project on Ethereum. In fact, when Vitalik Buterin first introduced Ethereum, he noted that a possible use case for this new technology was a naming service—like Namecoin. It didn’t take long for an ex-Google software engineer named Nick Johnson to publish an Ethereum Improvement Proposal (EIP) that detailed the “Ethereum Domain Name Service.” Johnson later received funding from the Ethereum Foundation to build the service.\u003C/p>\n\u003Cp>This funding led to the creation of an organization now called ENS Labs, a non-profit based in Singapore, that directs the development of ENS. Over the years, updates to the protocol have included support of addresses beyond .eth (like .xyz and Tor’s .onion) and the compliance of ENS names with the ERC-721 non-fungible token (NFT) standard.\u003C/p>\n\u003Ch2>How does the Ethereum Name Service work?\u003C/h2>\n\u003Cp>The ENS approaches blockchain addresses almost like the Internet’s DNS approaches IP addresses. However, the mechanics of this relationship are slightly different, as the ENS operates using smart contracts on the Ethereum blockchain.\u003C/p>\n\u003Ch3>Architecture\u003C/h3>\n\u003Cp>ENS stores all names in its \u003Cstrong>registry\u003C/strong> smart contract, which also contains information about every name’s owner and resolver. \u003Cstrong>Resolvers\u003C/strong> are separate contracts that translate ENS names into the 42-hexadecimal addresses (i.e., 0x88brN04…), thus allowing owners to connect their .eth (or other) names with Ethereum addresses. \u003Cstrong>Owners\u003C/strong> of a name—such as individual users or smart contracts—can control domain resolvers and transfer ownership of domains (and subdomains) across the network.\u003C/p>\n\u003Ch3>Obtaining an ENS name\u003C/h3>\n\u003Cp>In order to become the owner of an ENS name, a cryptocurrency user can navigate to the ENS.domains website and use the app to \u003Cstrong>register\u003C/strong> the name using a smart contract called a “registrar.” The user pays a fee according to the length of time they wish to register the name (e.g., 1 year, 2 years, etc.), how long the name is (shorter is more expensive), and how much gas is necessary to process the transaction.\u003C/p>\n\u003Cp>Behind the scenes, ENS generates and keeps track of the names through a process called \u003Cstrong>Namehash\u003C/strong>. This process standardizes names, making them compatible across the protocol, and then \u003Cstrong>hashes\u003C/strong> (converts) the names using cryptography to make them into an alphanumeric string.\u003C/p>\n\u003Ch3>Using ENS names\u003C/h3>\n\u003Cp>Owners can use ENS names in place of their wallet address or a smart contract address, allowing others to make transactions with them more easily. ENS names are also functionally NFTs, as transferring one to another owner gives them the right to the name. In the broader NFT marketplace, this has made ENS names one of the more popular digital assets—especially for perceived high-value names related to finance, the metaverse, and specific projects.\u003C/p>\n\u003Ch2>How is the ENS token used?\u003C/h2>\n\u003Cp>In November 2021, holders of ENS-issued names were offered an airdrop of a new ERC-20 token dubbed “ENS.” Within 1 month of release, the total market cap of all ENS tokens peaked at $1.5 billion.\u003C/p>\n\u003Cp>The ENS token is used to conduct governance of the ENS protocol through a process of proposals and community votes. This type of governing body is called a \u003Ca href=\"/en-gb/learn/crypto-101/what-are-decentralized-autonomous-organizations-dao/\">decentralized autonomous organization (DAO)\u003C/a>. Through voting, ENS holders can set the fees for new domains or other specifications of the protocol, but perhaps most significantly they can also direct the funds in the DAO’s treasury.\u003C/p>\n\u003Ch3>Token supply and distribution\u003C/h3>\n\u003Cp>There is a maximum supply of 100 million ENS. The airdrop released 25% of the supply to holders of ENS names, and another 25% were allocated to over 100 of the project’s contributors. The DAO community treasury received the other 50% of all ENS. Only 10% of these tokens were available for immediate use, and the remaining ENS were scheduled to unlock over the course of 4 years (ending in 2025).\u003C/p>\n\u003Ch2>Conclusion\u003C/h2>\n\u003Cul>\n\u003Cli>\u003Cp>The Ethereum Name Service is a protocol that allows for the creation and management of human-readable names associated with addresses on the Ethereum blockchain.\u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>The ENS was conceived early in the development of Ethereum, taking inspiration from the Bitcoin-based project Namecoin.\u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>ENS names are transferable and compatible with the ERC-721 non-fungible token (NFT) standard, making them attractive to NFT traders; meanwhile, the ENS token is used to govern the protocol through its decentralized autonomous organization (DAO).\u003C/p>\n\u003C/li>\n\u003C/ul>\n","full","left",{"text":17},[],[],"July 29th, 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20 3868 9628","+442038689628",{},{},{"noFollow":36,"isExternal":36,"name":228,"value":229,"isEmail":36,"isPhoneNumber":33,"isText":36,"showOnDesktop":33,"showOnMobile":33,"attachment":230,"geofencings":231},"+1 800 712 5702","+18007125702",{},{},{"noFollow":36,"isExternal":36,"name":233,"value":234,"isEmail":36,"isPhoneNumber":33,"isText":36,"showOnDesktop":33,"showOnMobile":33,"attachment":235,"geofencings":236},"+352 20 88 10 96","+35220881096",{},{},"\u003Cp>Please read the general \u003Ca href=\"/legal/risk-warning/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Risk Warning\u003C/a>, and \u003Ca href=\"/legal/uk-investment-risk-warning/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Risk Summary\u003C/a> for UK residents before investing in crypto-assets. \u003C/p>\n\u003Cp>Crypto-assets services are provided by the following Bitstamp legal entities depending on client residency: (1) Bitstamp Europe S.A., which is authorized by the Commission de Surveillance du Secteur Financier (CSSF) in Luxembourg as a payment institution (licence number Z00000012) and crypto-asset service provider (licence number N00000003); Registered address: 40, avenue Monterey, L-2163 Luxembourg, Grand Duchy of Luxembourg; Registration number: B196856; (2) Bitstamp UK Ltd., which is registered with the Financial Conduct Authority (FCA) in the UK for the provision of certain cryptoassets activities under the Money Laundering Regulations (Firm Reference Number 978690); Registered address: 5 New Street Square, EC4A 3TW London, United Kingdom; Registration number: 14174243; (3) Bitstamp Ltd.with its registered address at 5 New Street Square, EC4A 3TW London, United Kingdom and registration number: 8157033; (4) Bitstamp Global Ltd., which is registered as a Virtual Asset Service Provider in the British Virgin Islands and is supervised by the British Virgin Islands Financial Services Commission (FSC); Registered address: Floor 4, Banco Popular Building, Road Town, Tortola VG1110, British Virgin Islands; Registered number: 2086429; and (5) Bitstamp Asia Pte Ltd, which is authorized by the Monetary Authority of Singapore (MAS) as a major payment institution (licence number PS20200667); Registered address: 63 Chulia Street, OCBC Centre East, #15-01, Singapore 049514; Registered number: 202016687K;\u003C/p>\n\u003Cp>Virtual currency services to US residents are provided by Bitstamp USA, Inc., which is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Licensed as a Money Transmitter by the New York State Department of Financial Services. Review a \u003Ca href=\"/legal/usa-inc/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">list of its licenses and other registrations\u003C/a> (NMLS number \u003Ca href=\"https://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/1905429\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">1905429\u003C/a>) for more information; Registered address: 85 Willow Road, Menlo Park, CA 94025, United States of America; Registered number: 5481543.\u003C/p>\n\u003Cp>Investment services with regards to trading in crypto derivatives are provided by Bitstamp Financial Services Ltd., which is authorized and supervised by the Slovenian Securities Market Agency (ATVP) as a MiFiD investment firm. Trading crypto derivatives carries significant risks and may result in substantial losses. Please trade responsibly and ensure you understand the associated risks. You can find more about the risks \u003Ca href=\"/legal/financial-services/general-terms-and-conditions/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">here\u003C/a>. To help you understand the risks involved we have put together a series of \u003Ca href=\"/derivatives/key-information-documents/\" target=\"_blank\" rel=\"noopener noreferrer\">Key Information Documents (KIDs)\u003C/a> highlighting the risks and rewards related to each derivatives contract. Crypto derivatives trading is not available to customers in the US, Canada, Japan and some other countries. Bitstamp Financial Services Ltd. does not provide crypto-asset services.\u003C/p>\n\u003Cp>To find out more about which Bitstamp entity you receive services from, please check the Profile/My information in your Bitstamp account. You can read more about our legal terms, policies and disclosures \u003Ca href=\"/legal/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">here\u003C/a>.\u003C/p>\n","\u003Cp>All rights reserved © 2026 Bitstamp by Robinhood. \u003Ca href=\"https://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/1905429\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">NMLS #1905429\u003C/a>\u003C/p>\n",{"items":240,"ready":33,"platformButtonText":286,"backButtonText":287,"logInButtonText":288,"signUpButtonText":289},[241,246,252,255,259,264,269,272,277,282],{"headerName":242,"sidemenuName":123,"url":243,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":244,"submenu":245,"tag":17},"Institutions","/en-gb/institutional-trading/",{},[],{"headerName":247,"sidemenuName":247,"url":248,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":249,"submenu":250,"tag":251},"Derivatives","/perpetual-futures/",{},[],"NEW",{"headerName":138,"sidemenuName":138,"url":139,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":253,"submenu":254,"tag":17},{},[],{"headerName":256,"sidemenuName":256,"url":111,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":257,"submenu":258,"tag":17},"Mobile App",{},[],{"headerName":260,"sidemenuName":260,"url":261,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":262,"submenu":263,"tag":17},"Markets","/markets/",{},[],{"headerName":265,"sidemenuName":265,"url":266,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":267,"submenu":268,"tag":17},"Earn Stake","/en-gb/crypto-staking/",{},[],{"headerName":115,"sidemenuName":115,"url":116,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":270,"submenu":271,"tag":17},{},[],{"headerName":273,"sidemenuName":273,"url":274,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":275,"submenu":276,"tag":17},"Blog","https://blog.bitstamp.net/",{},[],{"headerName":278,"sidemenuName":278,"url":279,"noFollow":36,"showInHeader":33,"showInSidemenu":33,"geofencings":280,"submenu":281,"tag":17},"Learn","/learn/",{},[],{"headerName":283,"sidemenuName":283,"url":111,"noFollow":36,"showInHeader":36,"showInSidemenu":33,"geofencings":284,"submenu":285,"tag":17},"Get Bitstamp by Robinhood app",{},[],"Go to platform","Back","Log in","Get started",[291,295,299,303,307,311,314,318,322,326],{"title":292,"url":293,"geofencings":294},"Blockchain technology","/en-gb/learn/blockchain/",{},{"title":296,"url":297,"geofencings":298},"Company profiles","/en-gb/learn/company-profiles/",{},{"title":300,"url":301,"geofencings":302},"Crypto 101","/en-gb/learn/crypto-101/",{},{"title":304,"url":305,"geofencings":306},"Crypto definitions","/en-gb/learn/crypto-definitions/",{},{"title":308,"url":309,"geofencings":310},"Crypto trading","/en-gb/learn/crypto-trading/",{},{"title":32,"url":312,"geofencings":313},"/en-gb/learn/cryptocurrency-guide/",{},{"title":315,"url":316,"geofencings":317},"People profiles","/en-gb/learn/people-profiles/",{},{"title":319,"url":320,"geofencings":321},"Security","/en-gb/learn/security/",{},{"title":323,"url":324,"geofencings":325},"Tutorials","/en-gb/learn/bitstamp-tutorials/",{},{"title":327,"url":328,"geofencings":329},"Web3","/en-gb/learn/web3/",{},1777988163221]