[{"data":1,"prerenderedAt":346},["ShallowReactive",2],{"api/learn-center-post-en-what-is-animoca-brands":3,"footer-en":56,"learn/company-profiles/what-is-animoca-brands-en-seo":254,"navigation-en-learn-center":259,"api/learn-categories-en":307},{"seo":4,"locale":21,"breadcrumbs":22,"excerpt":30,"featuredImage":31,"components":38,"title":5,"formattedPublishedAt":49,"geofencings":50,"category":51,"pagination":53,"campaignExternalId":7},{"title":5,"metaTitle":5,"metaDescription":6,"keywords":7,"metaRobots":7,"structuredData":8,"metaImage":9,"metaSocial":17,"canonicalURL":7,"localizations":18},"What is Animoca Brands?","Animoca Brands, a Hong Kong-based software company, is renowned for its innovations in blockchain gaming and non-fungible tokens (NFTs).",null,{},{"url":10,"mime":11,"ext":12,"width":13,"height":14,"name":15,"alt":16},"bitstampImageUrl/what_is_animoca_brands_2de5591d5e_8e0459a0a4.png","image/png",".png",900,451,"what_is_animoca_brands_2de5591d5e.png","",[],[19],{"pathname":20,"locale":21},"/learn/company-profiles/what-is-animoca-brands/","en",[23,27],{"id":24,"text":25,"url":24,"asUrl":26},"/learn/company-profiles/","Company profiles",true,{"id":28,"text":5,"url":20,"asUrl":29},"what-is-animoca-brands",false,"\u003Cp>Animoca Brands is a software company based out of Hong Kong that is most well-known for its forays into blockchain gaming and non-fungible tokens (NFTs). \u003C/p>\n",{"url":32,"mime":33,"ext":34,"width":35,"height":36,"name":37,"alt":16},"bitstampImageUrl/what_is_animoca_brands_f62a32a2df_e81c0f3bc4.svg","image/svg+xml",".svg",1920,1081,"what_is_animoca_brands_f62a32a2df.svg",[39],{"component":40,"props":41,"content":42,"secondaryContent":46,"ctas":47,"secondaryCtas":48,"ctasNoMarginTop":29},"section.full-text",{"centered":29,"withoutSectionContainer":29},{"text":43,"width":44,"align":45},"\u003Cp>In 1998, entrepreneur Yat Siu founded Outblaze, a company focused on the development of internet technologies such as e-mail, online messaging, and anti-spam services. Eventually, Outblaze changed its focus to mobile gaming, and it began to spin off new companies with more specific aims. Out of Outblaze came Animoca (Appionics Holdings Ltd.), which claimed to have developed more than 150 games and other apps for iOS and Android between January and November 2011, racking up more than 40 million downloads in total. \u003C/p>\n\u003Cp>In 2014, Siu again spun out a new, Hong Kong-based company from parent Animoca—it would be called \u003Cstrong>Animoca Brands\u003C/strong>. This new entity focused on developing and publishing original mobile games, and it also served as a publisher of third-party games in certain markets. With its new vision, Animoca Brands listed on the Australian Securities Exchange (ASX) in 2015. Up to this point, the company had rights to Jim Davis’ famous comic strip character Garfield, which drove much of its gaming activity, and it produced games involving other famous cartoons such as Astro Boy and Ultraman. \u003C/p>\n\u003Cp>Since its origin, Siu’s ventures were always investors as much as—or even more than—they were developers of original content. In 2017, through an acquisition of a Canadian gaming studio, he and Animoca Brands found themselves to be shareholders of a new \u003Ca href=\"https://www.bitstamp.net/learn/blockchain/what-is-a-blockchain/\">blockchain\u003C/a>-based game: CryptoKitties. This sparked Siu’s interest in crypto projects, and soon he and Animoca invested in \u003Ca href=\"https://www.bitstamp.net/learn/web3/what-are-nfts-non-fungible-tokens/\">non-fungible token\u003C/a> (NFT) marketplace \u003Ca href=\"https://www.bitstamp.net/en-gb/learn/web3/what-is-opensea/\">OpenSea\u003C/a>, \u003Ca href=\"https://www.bitstamp.net/learn/people-profiles/trung-nguyen/\">Sky Mavis\u003C/a> (developer of \u003Ca href=\"https://www.bitstamp.net/learn/cryptocurrency-guide/what-is-axie-infinity-axs/\">Axie Infinity\u003C/a>), and the \u003Ca href=\"https://www.bitstamp.net/learn/cryptocurrency-guide/what-is-decentraland-mana/\">Decentraland\u003C/a> Metaverse. These all became extremely lucrative investments, but the thrust into the blockchain/ \u003Ca href=\"https://www.bitstamp.net/learn/crypto-101/what-is-cryptocurrency/\">Crypto\u003C/a> space was a point of contention with Australian regulators, and it resulted in Animoca’s delisting from the ASX. \u003C/p>\n\u003Cp>In 2018, Animoca Brands acquired game developer Pixowl, who had already released two versions of its two-dimensional world building game called \u003Ca href=\"https://www.bitstamp.net/learn/cryptocurrency-guide/what-is-the-sandbox-sand/\">The Sandbox\u003C/a>. With this acquisition and its interest in crypto, Animoca announced that the simple mobile game would become a blockchain-based 3D \u003Ca href=\"https://www.bitstamp.net/learn/web3/what-is-the-metaverse/\">metaverse\u003C/a> associated with its own token (SAND). Two years later, the company released a token to support the development of its new racing game, REVV, which was ultimately launched in 2021. \u003C/p>\n\u003Cp>Meanwhile, the company continued its massive fundraising efforts, bringing in hundreds of millions of dollars and claiming a nearly $6 billion valuation in 2022. \u003C/p>\n\u003Ch2>Animoca Brands’ products\u003C/h2>\n\u003Cp>Animoca Brands operates on two fronts. First, it focuses on blockchain-based products including gaming, metaverse, and NFTs. Often, these products overlap. For instance, consider a metaverse that uses NFTs to represent parcels of land, or, alternatively, consider a game that takes place within a metaverse.  \u003C/p>\n\u003Cp>Animoca also has a broad financial portfolio, acting as a venture capital company by investing in other businesses with similar concentrations. Some of the highlights of their gaming/metaverse and investment portfolios follow. \u003C/p>\n\u003Ch3>Blockchain gaming and metaverse\u003C/h3>\n\u003Cul>\n\u003Cli>\u003Cp>\u003Cstrong>The Sandbox\u003C/strong> – The Sandbox was one of the projects that launched the success of Animoca’s “Brand.” It originated as a mobile game but was converted into a token-supported multiplayer metaverse with parcels of land represented by NFTs. In 2021, one of these LANDs sold for $4.3 million. \u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>\u003Cstrong>REVV Racing\u003C/strong> – This \u003Ca href=\"https://www.bitstamp.net/learn/web3/what-is-gamefi-and-play-to-earn-p2e/\">play-to-earn (P2E)\u003C/a> car racing game can be found on \u003Ca href=\"https://www.bitstamp.net/en-gb/learn/cryptocurrency-guide/what-is-polygon-matic/\">Polygon\u003C/a> and uses the REVV token as a medium of exchange, allowing gamers to purchase cars (as NFTs), enter races, and win rewards. \u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>\u003Cstrong>Benji Bananas\u003C/strong> – Like The Sandbox, Benji Bananas was originally a mobile game. However, this Polygon-based P2E game involves using vines to swing through a forest and collect bananas (think Mario collecting coins).  \u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>\u003Cstrong>Phantom Galaxies\u003C/strong> – Animoca went to outer space to create this huge interplanetary metaverse game. Players can buy pilots, planets, and starfighters to go on quests and take part in space battles. It uses the ASTRAFER token.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Ch3>Investments\u003C/h3>\n\u003Cp>Animoca Brands invests in hundreds of blockchain and blockchain-adjacent companies and products. Only a select few are included in the list below, but their wide reach is almost unmatched in the crypto space. \u003C/p>\n\u003Cul>\n\u003Cli>\u003Cp>\u003Cstrong>Axie Infinity\u003C/strong> – A P2E blockchain game based on NFT collection of “axies” that can fight each other. Its developer is Sky Mavis, which has received major investment from Animoca. \u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>\u003Cstrong>Yuga Labs\u003C/strong> –The creator of the \u003Ca href=\"https://www.bitstamp.net/learn/web3/what-is-the-bored-ape-yacht-club-bayc/\">Bored Ape Yacht Club\u003C/a>, its sister NFT collections, and the metaverse tied to that intellectual property (IP).  \u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>\u003Cstrong>Dapper Labs\u003C/strong> – NFT giant that launched CryptoKitties and introduced the world to gamifying NFTs. This was one of Animoca’s first investments in the crypto space. Dapper also created the NBA Top Shots collection and the Flow blockchain to better support NFTs. \u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>\u003Cstrong>OpenSea\u003C/strong> – The pioneer NFT marketplace. Opensea proceed nearly 90% of all NFT trading in January 2022 before other platforms started to eat into its market share.  \u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>\u003Cstrong>MoviePass\u003C/strong> – The subscription movie service that became popular in 2017-2018 but stopped operating only a year later. It relaunched in 2022, and Animoca led a seed funding round for the company—reportedly now with a web3 focus—in January 2023.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Ch2>Animoca Brands essentials\u003C/h2>\n\u003Cul>\n\u003Cli>\u003Cp>Animoca Brands began as a mobile game developer, but it narrowed that focus to blockchain and web3 efforts. \u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>Although Animoca’s breakout game was the metaverse project The Sandbox, it has also found success with other blockchain games such as P2E entries REVV Racing and Benji Bananas. \u003C/p>\n\u003C/li>\n\u003Cli>\u003Cp>An even larger part of Animoca’s business is its financial portfolio, as it is also a venture capital company that has invested in some of the largest blockchain, NFT, and web3 gaming projects like Axie Infinity, OpenSea, and more.\u003C/p>\n\u003C/li>\n\u003C/ul>\n","full","left",{"text":16},[],[],"December 12th, 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support","/customer-support/",{},{},{"noFollow":29,"isExternal":29,"name":217,"value":217,"isEmail":26,"isPhoneNumber":29,"isText":29,"showOnDesktop":26,"showOnMobile":26,"attachment":218,"geofencings":219},"info@bitstamp.net",{},{},{"noFollow":29,"isExternal":29,"name":221,"value":221,"isEmail":26,"isPhoneNumber":29,"isText":29,"showOnDesktop":26,"showOnMobile":26,"attachment":222,"geofencings":223},"press@bitstamp.net",{},{},{"noFollow":29,"isExternal":29,"name":225,"value":225,"isEmail":26,"isPhoneNumber":29,"isText":29,"showOnDesktop":26,"showOnMobile":26,"attachment":226,"geofencings":227},"support@bitstamp.net",{},{},{"noFollow":29,"isExternal":29,"name":229,"value":229,"isEmail":26,"isPhoneNumber":29,"isText":29,"showOnDesktop":26,"showOnMobile":26,"attachment":230,"geofencings":231},"complaints@bitstamp.net",{},{},{"noFollow":29,"isExternal":29,"name":233,"value":234,"isEmail":29,"isPhoneNumber":26,"isText":29,"showOnDesktop":26,"showOnMobile":26,"attachment":235,"geofencings":236},"+44 20 3868 9628","+442038689628",{},{},{"noFollow":29,"isExternal":29,"name":238,"value":239,"isEmail":29,"isPhoneNumber":26,"isText":29,"showOnDesktop":26,"showOnMobile":26,"attachment":240,"geofencings":241},"+1 800 712 5702","+18007125702",{},{},{"noFollow":29,"isExternal":29,"name":243,"value":244,"isEmail":29,"isPhoneNumber":26,"isText":29,"showOnDesktop":26,"showOnMobile":26,"attachment":245,"geofencings":246},"+352 20 88 10 96","+35220881096",{},{},{"noFollow":29,"isExternal":29,"name":248,"value":249,"isEmail":29,"isPhoneNumber":26,"isText":29,"showOnDesktop":26,"showOnMobile":26,"attachment":250,"geofencings":251},"+65 3105 1676","+6531051676",{},{},"\u003Cp>Please read the general \u003Ca href=\"/legal/risk-warning/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Risk Warning\u003C/a>, and \u003Ca href=\"/legal/uk-investment-risk-warning/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Risk Summary\u003C/a> for UK residents before investing in crypto-assets. \u003C/p>\n\u003Cp>Crypto-assets services are provided by the following Bitstamp legal entities depending on client residency: (1) Bitstamp Europe S.A., which is authorized by the Commission de Surveillance du Secteur Financier (CSSF) in Luxembourg as a payment institution (licence number Z00000012) and crypto-asset service provider (licence number N00000003); Registered address: 40, avenue Monterey, L-2163 Luxembourg, Grand Duchy of Luxembourg; Registration number: B196856; (2) Bitstamp UK Ltd., which is registered with the Financial Conduct Authority (FCA) in the UK for the provision of certain cryptoassets activities under the Money Laundering Regulations (Firm Reference Number 978690); Registered address: 5 New Street Square, EC4A 3TW London, United Kingdom; Registration number: 14174243; (3) Bitstamp Ltd.with its registered address at 5 New Street Square, EC4A 3TW London, United Kingdom and registration number: 8157033; (4) Bitstamp Global Ltd., which is registered as a Virtual Asset Service Provider in the British Virgin Islands and is supervised by the British Virgin Islands Financial Services Commission (FSC); Registered address: Floor 4, Banco Popular Building, Road Town, Tortola VG1110, British Virgin Islands; Registered number: 2086429; and (5) Bitstamp Asia Pte Ltd, which is authorized by the Monetary Authority of Singapore (MAS) as a major payment institution (licence number PS20200667); Registered address: 63 Chulia Street, OCBC Centre East, #15-01, Singapore 049514; Registered number: 202016687K;\u003C/p>\n\u003Cp>Virtual currency services to US residents are provided by Bitstamp USA, Inc., which is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Licensed as a Money Transmitter by the New York State Department of Financial Services. Review a \u003Ca href=\"/legal/usa-inc/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">list of its licenses and other registrations\u003C/a> (NMLS number \u003Ca href=\"https://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/1905429\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">1905429\u003C/a>) for more information; Registered address: 85 Willow Road, Menlo Park, CA 94025, United States of America; Registered number: 5481543.\u003C/p>\n\u003Cp>Investment services with regards to trading in crypto derivatives are provided by Bitstamp Financial Services Ltd., which is authorized and supervised by the Slovenian Securities Market Agency (ATVP) as a MiFiD investment firm. Trading crypto derivatives carries significant risks and may result in substantial losses. Please trade responsibly and ensure you understand the associated risks. You can find more about the risks \u003Ca href=\"/legal/financial-services/general-terms-and-conditions/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">here\u003C/a>. To help you understand the risks involved we have put together a series of \u003Ca href=\"/derivatives/key-information-documents/\" target=\"_blank\" rel=\"noopener noreferrer\">Key Information Documents (KIDs)\u003C/a> highlighting the risks and rewards related to each derivatives contract. Crypto derivatives trading is not available to customers in the US, Canada, Japan and some other countries. Bitstamp Financial Services Ltd. does not provide crypto-asset services.\u003C/p>\n\u003Cp>To find out more about which Bitstamp entity you receive services from, please check the Profile/My information in your Bitstamp account. You can read more about our legal terms, policies and disclosures \u003Ca href=\"/legal/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">here\u003C/a>.\u003C/p>\n","\u003Cp>All rights reserved © 2026 Bitstamp by Robinhood. \u003Ca href=\"https://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/1905429\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">NMLS #1905429\u003C/a>\u003C/p>\n",{"description":6,"ogDescription":6,"ogImage":255,"twitterImage":255,"twitterSite":256,"twitterCreator":256,"twitterCard":257,"twitterTitle":5,"twitterDescription":6,"titleTemplate":258},"https://assets.bitstamp.net/msc/_ipx/enlarge_true&f_png&fit_cover&q_85&s_1200x630/bitstampImageUrl/what_is_animoca_brands_2de5591d5e_8e0459a0a4.png","@Bitstamp","summary_large_image","%s",{"items":260,"ready":26,"platformButtonText":303,"backButtonText":304,"logInButtonText":305,"signUpButtonText":306},[261,265,269,272,275,278,281,286,289,294,299],{"headerName":262,"sidemenuName":133,"url":134,"noFollow":29,"showInHeader":26,"showInSidemenu":26,"geofencings":263,"submenu":264,"tag":16},"Institutions",{},[],{"headerName":125,"sidemenuName":125,"url":126,"noFollow":29,"showInHeader":26,"showInSidemenu":26,"geofencings":266,"submenu":267,"tag":268},{},[],"NEW",{"headerName":148,"sidemenuName":148,"url":149,"noFollow":29,"showInHeader":26,"showInSidemenu":26,"geofencings":270,"submenu":271,"tag":16},{},[],{"headerName":105,"sidemenuName":105,"url":106,"noFollow":29,"showInHeader":26,"showInSidemenu":26,"geofencings":273,"submenu":274,"tag":16},{},[],{"headerName":115,"sidemenuName":115,"url":116,"noFollow":29,"showInHeader":26,"showInSidemenu":26,"geofencings":276,"submenu":277,"tag":16},{},[],{"headerName":120,"sidemenuName":120,"url":121,"noFollow":29,"showInHeader":26,"showInSidemenu":26,"geofencings":279,"submenu":280,"tag":16},{"geofencing-uk":26},[],{"headerName":282,"sidemenuName":282,"url":283,"noFollow":29,"showInHeader":26,"showInSidemenu":26,"geofencings":284,"submenu":285,"tag":16},"Markets","/markets/",{},[],{"headerName":110,"sidemenuName":110,"url":111,"noFollow":29,"showInHeader":26,"showInSidemenu":26,"geofencings":287,"submenu":288,"tag":16},{},[],{"headerName":290,"sidemenuName":290,"url":291,"noFollow":29,"showInHeader":26,"showInSidemenu":26,"geofencings":292,"submenu":293,"tag":16},"Blog","https://blog.bitstamp.net/",{},[],{"headerName":295,"sidemenuName":295,"url":296,"noFollow":29,"showInHeader":26,"showInSidemenu":26,"geofencings":297,"submenu":298,"tag":16},"Learn","/learn/",{},[],{"headerName":300,"sidemenuName":300,"url":106,"noFollow":29,"showInHeader":29,"showInSidemenu":26,"geofencings":301,"submenu":302,"tag":16},"Get Bitstamp by Robinhood app",{},[],"Go to platform","Back","Log in","Get started",[308,312,314,318,322,326,330,334,338,342],{"title":309,"url":310,"geofencings":311},"Blockchain technology","/learn/blockchain/",{},{"title":25,"url":24,"geofencings":313},{},{"title":315,"url":316,"geofencings":317},"Crypto 101","/learn/crypto-101/",{},{"title":319,"url":320,"geofencings":321},"Crypto definitions","/learn/crypto-definitions/",{},{"title":323,"url":324,"geofencings":325},"Crypto trading","/learn/crypto-trading/",{},{"title":327,"url":328,"geofencings":329},"Cryptocurrency guide","/learn/cryptocurrency-guide/",{"geofencing-uk":26},{"title":331,"url":332,"geofencings":333},"People profiles","/learn/people-profiles/",{},{"title":335,"url":336,"geofencings":337},"Security","/learn/security/",{},{"title":339,"url":340,"geofencings":341},"Tutorials","/learn/bitstamp-tutorials/",{},{"title":343,"url":344,"geofencings":345},"Web3","/learn/web3/",{},1777532319604]